Stand out in search
Increase AI visibility with trusted third-party data and improve SEO and organic traffic with authentic review content.
Did you know?
AI search visitors are 4.4x more likely to convert than
those from traditional search.
Get discovered
Show up where it matters
The key to a successful AI search strategy is trust. Use Trustpilot’s high authority to your advantage and build a trusted reputation that gets noticed by the AI systems standing between you and your customers.
We’ve spent decades building a global platform consumers can trust. To benefit, all you need to do is collect reviews regularly, optimize your profile and act on feedback.
Rank in organic search
Turn your profile page into a driver of free traffic
The reviews you earn on Trustpilot are backed by our established web presence, helping your official profile consistently land on the first page of search and capture valuable prospects.
Once prospective customers land on your Trustpilot page, they’re likely to click directly to your website – which could help you earn up to 500% more free referral traffic.
Increase reach
Maximize your presence on Google
As an official Google Review Partner, Trustpilot ensures your customer feedback immediately drives tangible results across Google's ecosystem.
Watch your star rating reduce cost-per-acquistion on Google ads, verified reviews enhance your Google Store Rating, and product reviews get your Google Shopping listings noticed.
New! September 2026 Release
New Product Review Pages
Achieve AI visibility at scale. Bring reviews, star ratings, and key details for
each product together in one place with dedicated product pages. Potential
customers can get a clear picture of what they’re buying, while making it
simpler for search and AI engines to highlight your products when people ask
for recommendations.
Product reviews provide answers to specific customer questions, so AI cites
them more when a customer is close to clicking “buy”. In our Beta trial,
participants found the average citation rate grew a massive 1,548% in the
first week alone.*
*418 participating businesses, May-June 2026
New! September 2026 Release
AI Search Market Insights
See how often AI platforms cite your Trustpilot profile compared to your
competitors. Track your share of voice over time across platforms like
ChatGPT, Claude, and Perplexity. With clear citation trends, you can focus on
how to strengthen your Trustpilot profile and boost your visibility in AI-
generated answers.
New! September 2026 Release
Enhanced Location Reviews
Understand how customers feel across all your locations. With one single file
upload, you’ll save hours and gain accurate, structured feedback for every
branch of your business. All this, while feeding AI systems the trust signals
they look for to recommend you as a leading local business.
Improve traditional and AI search visibility in three steps
Optimize your Trustpilot profile
By adding up-to-date information about your company and collecting reviews, you not only help educate customers about who you are, but you can become more visible in both AI and traditional search results.
Qualify for Google Store Ratings
To qualify, your business needs enough unique reviews within last five years to allow Google to confidently calculate a store rating score – so make sure to collect as many as possible.
Add Product Review widgets to your site
Displaying Trustpilot product reviews on your website as TrustBoxes can generate rich snippet stars in search results. You can also add the review content to your site for a keyword boost.
Discover your star power
Google Shopping Integration
If you have Google Shopping campaigns, Trustpilot adds stars to your product listings, giving you more credibility, traffic and sales. Improve your Shopping campaign results quickly with our integration tool that requires no adjustments to your shopping feed.
Bing Merchant Reviews
Add stars to your Microsoft Ads to stand out from the competition. Bing Merchant Reviews can make your ads more appealing and improve CTR and sales.
Social Sharing
Share your favorite reviews on every social network using Trustpilot’s Image Generator. Quickly and easily turn your best reviews into attention-grabbing images that stand out on social media.
Solutions for every stage of growth
Service Reviews
Every two seconds, a new review is written on Trustpilot’s consumer-facing site. Collecting reviews on Trustpilot gives your current and future customers a place to learn about fellow shoppers’ experiences with your business.
Make "Add To Cart" an easy choice
Share product reviews throughout your site to create confidence wherever shoppers are thinking about making a purchase. Match them to the look and feel of your brand, and include customer photos and product attributes.
Connect with local customers
Learn more about your locations and drive new business to all of your stores by collecting location-specific reviews. Location profile pages appear higher in local search results, driving more traffic to your site and more shoppers to your stores.