Find out how a score of 4.9 drove Cuoieriashop's double-digit growth.
Learn how Trustpilot helped Cuoieriashop build customer trust and increase sales through an integrated multichannel strategy.
Cuoieriashop, a successful e-commerce specialized in the sale of leather goods
Cuoieriashop, a successful e-commerce specialized in the sale of shoes, bags and leather goods, debuted on the web market in the early 2000s. Over the years, it has seen a significant evolution, with numerous brands being added to the catalog in step with fashion. Thanks to a continuous search for brands by the team, Cuoieriashop continues to provide its customers with the latest news, often offering the opportunity to buy at the best price online.
Success Strategy: Partnering with Trustpilot
Trustpilot has played a crucial role in building trust with Cuoieriashop's customers by collecting and using reviews throughout the entire purchase journey. The main goal was to leverage the Trustpilot brand and TrustScore to increase trust in the website and improve conversions at the time of purchase. Thanks to our review service, Cuoieriashop customers feel safe and secure during their purchases on e-commerce.
"Trustpilot has helped Cuoieriashop to have even more esteem from its customers, thanks to the most highly rated review service at the m level”
“Cuoieriashop customers feel safe and protected to buy on our e-commerce. With a score of 4.9 out of 5 we can safely say that the service offered is of an excellent level”
Implementation
For the management of digital strategies, Cuoieriashop has been relying on KOM for several years, an agency specialized in the development of sales-oriented multichannel strategies, obtaining leads and maximizing turnover. Together with KOM, the transition from another previously used review system to Trustpilot was evaluated and managed, and a multi-channel strategy was planned that could highlight the good results obtained in terms of the quality of the reviews obtained.
KOM, managing the development of the site, the creation and sending of newsletters, the communication and implementation of social editorial plans, advertising on Meta and Google and SEO for Cuoieriashop, was able to efficiently integrate Trustpilot into all touchpoints of the user customer journey.
Cuoieriashop has managed to integrate reviews into its channels in a more fluid and natural way, using widgets and graphic elements to highlight the average value of the reviews obtained and strengthen the positive perception of the brand.
Strategic Use of Reviews
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Meta Ads Campaigns: Our logo has been integrated into advertising campaigns on Facebook and Instagram, both in the acquisition and remarketing phases. The reviews were used to strengthen brand trust and distinguish Cuoieriashop from competitors. Here's an example of how Trustpilot has been integrated.
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Instagram: reviews are also used on social media to inform customers about the quality of the service.
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SEO and Organic Marketing: Reviews have been placed in newsletter content and website pages, improving organic visibility and conversions. The example above shows how Cuoieriashop has also integrated our widget into its homepage.
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Innovative Approach: A particularly interesting aspect of Cuoieriashop's approach is the strategic use of reviews along the entire purchase journey. From advertisements to the homepage and product pages, reviews are carefully integrated into every stage of the customer experience. This approach highlights the trust the company places in customer opinions and the value placed on transparency and authenticity in the purchasing process.
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Our widget is also used in the decision stage before users buy a specific product, showing ratings in product carousels.
Tangible results
The year-over-year revenue results (more than 20% year-on-year growth) were boosted by the use of Trustpilot as a key element. The recognition of our brand has significantly increased engagement in the early stages of the funnel, especially towards users who may not know Cuoieriashop directly but who recognize and trust in the reliability of Trustpilot.
In addition, integration into newsletters led to a 10% increase in click-through rate (CTR). Thanks to this collaboration, Cuoieriashop has collected 12,000 reviews, achieving an impressive TrustScore of 4.9 out of 5.
Cuoieriashop's integrated strategy has shown how effective review management can lead to a significant increase in customer trust and sales in the fashion industry. If you also want to boost your business strategy and make the most of the benefits offered, book a free consultation with one of our experts today.